Services Marketing Prentice Hall Series in Marketing Christopher H Lovelock 9780138070663 Books PDF NLM

Services Marketing Prentice Hall Series in Marketing Christopher H Lovelock 9780138070663 Books Livres gratuits en ligne à lire Services%20Marketing%20Prentice%20Hall%20Series%20in%20Marketing%20Christopher%20H%20Lovelock%209780138070663%20Books

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For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
Christopher H. Lovelock,Services Marketing (Prentice Hall Series in Marketing),Prentice Hall,0138070660,Business / Economics / Finance,Business/Economics,Management of specific areas,Marketing,Marketing - General,Professions,Sales Selling - Management,Sales marketing,Service Industries Management,Service industries

Services Marketing Prentice Hall Series in Marketing Christopher H Lovelock 9780138070663 Books Reviews :

For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

Christopher H. Lovelock,Services Marketing (Prentice Hall Series in Marketing),Prentice Hall,0138070660,Business / Economics / Finance,Business/Economics,Management of specific areas,Marketing,Marketing - General,Professions,Sales Selling - Management,Sales marketing,Service Industries Management,Service industries

Services Marketing (Prentice Hall Series in Marketing) [Christopher H. Lovelock] on . For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications

 

Product details Series Prentice Hall Series in Marketing Hardcover 526 pages Publisher Prentice Hall; 2nd edition (March 1991) Language English ISBN-10 0138070660

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